Privacy Policy
SendGoodFeelings
Last updated: 29th January 2026
1. Who We Are
Welcome to SendGoodFeelings. We are a business trading online under the name SendGoodFeelings (“we”, “us”, “our”). We operate the website www.sendgoodfeelings.com (the “Site”).
We are the data controller responsible for your personal data. This means we decide how your personal information is processed and for what purposes.
Our primary contact for data protection matters is:
Email: contactsendgoodfeelings@gmail.com
2. The Data We Collect About You
We collect and process the following categories of personal data:
A. Data You Provide to Us Directly:
- Contact and Identity Data: Your email address, and optionally, your name if you provide it.
- Order Content Data: All information you input into the order form to create a personalised video, including:
- The Recipient’s first name.
- The occasion details and milestone (e.g., “40th birthday”).
- The description of the theme, situation, hobbies, or symbolic elements for the video.
- Your preferences for the video character (age, appearance, ethnicity if specified), mood, and any specific words/dialogue.
- Communication Data: Any information you provide when you contact us for support, with a complaint, or with an enquiry.
B. Data Collected Automatically:
- Technical Data: Internet protocol (IP) address, browser type and version, time zone setting, browser plug-in types and versions, operating system, and other technology on the devices you use to access our Site.
- Usage Data: Information about how you use our Site.
C. Financial and Transaction Data:
- Transaction Details: Details of the services you have purchased from us (package type, add-ons, order value, date).
- Payment Information: We use third-party payment processors (Stripe, PayPal, Apple Pay, Google Pay). We do not store your full payment card details on our servers. The payment processor provides us with a transaction ID and confirmation status.
We use Google Analytics to analyse Site usage. Your IP address is anonymised before storage and analysis, and no personally identifiable data is shared with Google Analytics.
Special Note on Recipient Data:
When you provide the personal data of another person (e.g., the Recipient’s name, age, interests), you confirm that you have their permission to do so and that they are aware their data will be used to create a personalised video.
3. How We Use Your Personal Data (Purposes and Legal Basis)
We will only use your personal data when the law allows us to. Under UK GDPR, our legal bases for processing are:
| Purpose / Activity | Type of Data | Lawful Basis for Processing |
|---|---|---|
| To create and deliver your personalised AI video order. | Order Content Data, Contact Data | Performance of a contract with you. |
| To process your payment and manage our financial records. | Transaction Data, Contact Data | Performance of a contract and Legal obligation (e.g., tax). |
| To send you essential service communications (order confirmations, delivery links, support replies). | Contact Data, Communication Data | Performance of a contract. |
| To manage our relationship with you, including notifying you of changes to our terms or privacy policy. | Contact Data | Legal obligation, Legitimate interests (to keep our records updated). |
| To administer and protect our business and this Site (troubleshooting, data analysis, security). | Technical Data, Usage Data | Legitimate interests (for running our business, network security, fraud prevention). |
| To send you marketing communications about similar services, offers, or newsletters (only if you have opted in). | Contact Data | Consent. You can withdraw consent at any time. |
4. Data Sharing and Third-Party Processors
We use trusted third-party service providers (“Processors”) who process your data on our instructions to help us deliver the Service. We have contracts with these processors that require them to protect your data.
- AI Video Generation & Hosting Providers: We use external AI platforms and cloud services to generate, render, and temporarily host your video. Our primary AI video generation is powered by trusted AI partners. We also use cloud infrastructure providers such as Google Cloud.
- Payment Processors: Stripe, PayPal, Apple Pay, Google Pay to securely process payments. Their use of your data is governed by their own privacy policies.
- Email and Communication Services: Providers like Google Workspace to manage our business communications.
- Analytics Providers: Such as Google Analytics (with anonymised IP addresses), to understand how our Site is used.
We do not sell your personal data. We will only share your data with other third parties (e.g., law enforcement) if required to do so by law.
5. International Transfers
Our business and some of our processors are based outside the UK (e.g., in the USA). Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by implementing safeguards approved under UK data protection law, such as the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses.
6. Data Retention: How Long We Keep Your Data
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
- Video Files: The final generated video file will be stored on our servers for 3 months from the date of delivery. After this period, it will be automatically and permanently deleted.
- Order Content Data (Descriptive Inputs): We retain the detailed descriptive information you provided to create your video (themes, descriptions, recipient details) for 24 months from the date of order. This is for the purpose of handling any complaints or providing customer support related to the specific order. After this period, this descriptive data is permanently deleted.
- Customer Transaction Data: We retain the core transaction and identity data associated with your order (your email, order ID, price, service type, date) for 6 years from the end of the financial year in which the transaction occurred. This is to comply with UK tax and accounting laws (HMRC requirements).
- Marketing Data: If you have opted in to marketing, we will retain your contact details for this purpose until you unsubscribe.
At the end of the relevant retention period, your data will be securely deleted or anonymised.
7. Your Legal Rights Under UK Data Protection Law
Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please contact us at contact@sendgoodfeelings.com to exercise any of these rights.
- Request access to your personal data (a “data subject access request”).
- Request correction of any inaccurate or incomplete data we hold about you.
- Request erasure of your personal data (“right to be forgotten”). This is not an absolute right and may not apply where we have a compelling legal reason to continue processing.
- Object to processing of your personal data where we are relying on a legitimate interest and you feel it impacts your fundamental rights.
- Request restriction of processing of your personal data.
- Request transfer of your data to you or a third party (“data portability”).
- Withdraw consent at any time where we are relying on consent to process your data.
You also have the right to lodge a complaint with the UK supervisory authority, the Information Commissioner’s Office (ICO) (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns first.
8. Cookies and Similar Technologies
Our Site uses cookies and similar tracking technologies to distinguish you from other users. This helps us provide you with a good experience and improve our Site.
For detailed information on the specific cookies we use, their purposes, and how you can manage your preferences, please see our Cookie Policy or check your browser settings.
You can set your browser to refuse all or some browser cookies, but this may affect Site functionality.
9. Marketing
We may use your Contact Data to form a view on what we think you may want or need, or what may be of interest to you. You will only receive direct marketing communications from us if you have explicitly consented to this.
You can ask us to stop sending you marketing messages at any time by clicking the unsubscribe link in any marketing email or by contacting us at contact@sendgoodfeelings.com.
10. Changes to This Privacy Policy
We may update this policy from time to time. The date at the top of this page will be revised. We will notify you of any material changes via email or a prominent notice on our Site.
11. How to Contact Us
For any questions about this Privacy Policy or our privacy practices, please contact us at:
Email: contactsendgoodfeelings@gmail.com
SendGoodFeelings
Business conducted exclusively online.